Connecting to Your Ideal Clients
by elevating your Industry Expertise to meet your own Business Goals
You’re great at what you do but you’re still the industry’s best-kept secret.
You’ve built a respected business through results, referrals, and relentless commitment. You’ve built a business on results, relationships and respect, but you’re ready for more. You want to be seen, believed, and booked as the trusted authority you truly are.
Your brand, messaging, and visibility haven’t quite kept pace with your expertise. You’re doing the work of an industry leader, yet not fully positioned like one. That gap costs you influence, opportunities, and growth. It’s time to step into strategic visibility and be recognised for the value you already deliver. Am I close?
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Becoming an expert demands more than doing great work, it requires being seen.
Initially it can be an uncomfortable thought, your experience and insight position you as a leader however it's easy to remain invisible to the people you want to be working with.  Particularly in the AI era, visibility is your shortcut to relevance.Â
Client Focused Approach programmes give you the guidance as well as visibility frameworks, messaging clarity, and positioning tools to break past obscurity.
Whether it's as a business team or key individual, we'll work with you to become well-kn.own* to your ideal clients.
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*Kn.own - Knowledge - Name - Opportunities - What works well - NetworkÂ
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I’m Nicki Osbaldiston, a marketing strategist for seasoned service-based founders ready to be recognised as true experts in their field-and build businesses that reflect that level of leadership.
With a background in global communications, brand strategy and leadership development, I’ve spent several years helping founders articulate their expertise, build authentic visibility, and evolve from key-person dependency into scalable, sustainable business models.
Through the Kn.own Accelerator, I help you clarify your message, elevate your voice, and position yourself as the go-to expert in your space. Through the Business Boost Advisory, I guide you through the structural and strategic shifts needed to lead, delegate, or exit -without burning out or blending in.
My work isn’t about “more marketing.” It’s about helping brilliant leaders like you get visible for what matters, lead with clarity, and build a business that supports the legacy you want to leave behind.
Book a Quick Call
Whether you need to sharpen your visibility and voice or evolve your business model to scale without you, Kn.o.wn* Accelerator and Business Boost Advisory give you the strategy, structure, and support to make it happen. You’ll clarify your positioning, amplify your authority, and build a business that reflects your leadership - without getting lost in the noise. Get in touch if you'd like to see if this is a good fit for you!
5 Visibility Leaks Holding Back Industry Experts
And how to plug them with strategic positioning - not performative marketing.
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Marketing Strategy Spotlight
Expert Visibility Coaching for LeadersÂ
Brand and Marketing Strategy
"Nicki is an outstanding LinkedIn coach and a fantastic networker who will go out of her way to see you connect with the right people in the very best way. Much more than just someone interested in my LinkedIn profile, Nicki is interested in me as a leader and in my businesses and will do whatever she can to promote these. Day-to-day she is an expert in LinkedIn and has much value to share. She is also great at keeping people consistent and can be firm but flexible when needed. Highly recommend!"
Nicola Taylor, Co-founder of Taxi and Tax Traders
I worked with Nicki Osbaldiston over three months and gained so much value from her training. She helped me refine my LinkedIn profile, get clear on my ideal clients, and build confidence not just in using LinkedIn but in how I show up for my business. I really appreciated her practical advice, supportive style, and genuine enthusiasm.
Terri Gasparich, Contract Marketing Manager
"I needed some clarification on a marketing strategy for one aspect of my business. I was far too close to it and needed expert advice. Nicki was brilliant! After 90 minutes and pages of notes with ideas and clear actions, I followed her recommendations with great success. She's definitely now my go-to person when I need sound strategic marketing advice!"
Jenny Stilwell, Executive Business Coach and Strategic Advisor, Author of the 7% Club and Podcast host.
I loved working with Nicki on my positioning! Of course, she is LinkedIn-savvy but what you get when working with her is so much more - she is a talented strategist who brings a uniquely creative approach to finding your “sweet spot”, teasing out strengths you may have taken for granted, and helping you express the positioning that is uniquely YOU. The result for me was a new-found confidence. Highly recommended!
Cath Vincent, Keynote Speaker and Public Speaking Coach
